Courtesy NerdyorCool.webs.com
I love marketing communications. I dig the data-driven strategy combined with the possibility of innovative tactical maneuvers. I thrive on thinking outside the box and project implementation to achieve measurable goals.
I’ve learned that just because you love something doesn’t make you good at it. You may have the best of intentions, but if you don’t have some knowledge to pull from you’re going make bad mistakes. (I’ll talk about good mistakes in a later blog.)
So where can you get marketing communications knowledge? I have some awesome resources that I pull from for my personal edification that you might want to check out.
1) Social Media Examiner I recently discovered this one and I LURVE it! They have revived my enthusiasm for email newsletters. Their newsletters are short, heavy on links, and don’t employ “click bait.” I hate click bait. (hmmm that sounds like a blog subject.) These folks are also on Twitter and Facebook. They do podcasts and online summits. SME is pretty pimp if you dig this stuff.
2) Social Media Today This is overall industry news. I like it because they have neato infographics (which I love), and they talk about developing technologies and other things I may not go looking for but will impact my work eventually. I’m usually the first to know about a lot of tech stuff because of these guys.
3) Mashable I like how they integrate pop culture and social media/tech news. They are also rife with click bait. Mashable is worth it because that fusion of pop culture and social media keeps me on the ball and informed.
4) MarketingProfs They are geared more towards larger businesses. I like keeping up with what the Big Boys are doing because I want to know what my potential employer is doing. They also offer a lot of VERY useful hints and primers. Unfortunately, most of the good stuff you have to be a PRO member and that is $$$$. I guess it costs a lot of money to be so big and slick…
Anyhoo, those are my big references, and they are in order of value to me. If you aren’t familiar with them you really ought to check them out. They are all in my Twitter and Facebook feeds so I have knowledge being pushed to me all the time. Of course, I’m a nerd and read this stuff for fun. Did I mention that I LOVE this stuff…..?
What resources do you rely on? What do you like about them?
I’d love to hear from you.
Tina
One Great Public Radio Intern 